In this blog, I’m reviewing a product that promises to help you accomplish just this… and much more (i.e., how to double your online business in case you already have one - incidentally that’s how the product is named, as ‘How To Double Your Business’). Regardless of how experienced you are in Internet Marketing, what your niche is, and how much profit you make now! A tall claim that, won’t you say?
Have I used this product? Do I recommend it?
I’ve been in international niche marketing for over 7 years. I happen to know the developer of this product (he prefers to call it a system) for over 5 years as a highly accomplished market researcher. So, I decided to give this a try.
Boy,… what a difference it made to my understanding of international niche marketing, and my business fortunes! Almost right from the word go, this system helped me identify several good niches, the most important of which is my suite of several Sudoku sites, which has a 250,000+ Sudoku opt-in list built over the last 2 years.
I’ve bought any number of products, from $0 eBooks to $5000 mentorship offers. I have not learnt so much about International Niche Marketing, so systematically, and so comprehensively, as from this system.
Will it suit beginners? This teaches ALL there’s for ANYONE to learn about creating and running an online business, from the basics, to making profits, and steadily increasing it to great heights, in a step-by-step sequence.
Will it suit buffs? It comes from a seasoned market researcher who has consulted for Fortune 500 Companies including pharma majors. So, it gives a market researcher’s perspective to creating products in niches that markets want, and teaches how to sell them successfully.
If you’re already into international niche marketing, it will teach you how you could easily double (in fact, triple, and even quadruple) your profits.
Is there someone it will not suit? This system relies completely on white hat PPC techniques, ignoring SEO, and organic traffic. However, if you’re willing to try what this system teaches thru PPC, and additionally generate non-PPC traffic, you’ll find it works like a charm. However, if you’re particular about not including PPC as part of your business, strategy, this is not for you.
How does this system work? This is a scientific and step-by-step method, starting from helping you identify a niche product, and find out whether the market will buy the product you have in mind (even before developing it). Also, once you know there’s a market, it determines what exactly are the features and benefits the market wants in your product (which could still be very different from what you had in mind when you had wanted to test). Also, this tells you what kind of emotional pitch will maximize your sales. Additionally, it teaches you how to present your product differently to different keyword searchers to maximize your sales and profit.
Does it have a USP? You bet it does. It simply is different from any other product you’ve seen in International Niche Marketing. Period.
What has been my experience with the product? I’ve often gone to the market with products which the market didn’t buy in sufficient numbers to make business sense to me (which I realized only later), and burnt my fingers quite a bit. After I’ve learnt this system, I know exactly if my product will sell or not even before I develop it. I can even make a rough estimate of how much money I’m likely to make. And I know what features and benefits the market wants in my product, to help maximize its sales. And how to write my sales pitch.
Does this system have limitations? It is a rather conservative system, and tends err on the side of caution. It expects you to work systematically, not just create a product and try to sell it. If you can’t invest 3K to 5K of money and 1 to 3 months of time (depending on your niche), this is not for you.
How much does this system cost? You need to check the latest price at the site (as my posting may stay here for long, but the price may have gone up). At the time of writing, it costs a tad less than $1000, but is worth much more. Sure, it carries an unconditional Warranty. A warranty that is 100% reliable, and I can vouch for.
What if you can’t afford it? At least take advantage of the few audios available from this site that could educate you on this subject. They come at a price you can afford: $0!
To access the product site of ‘How To Double Your Business’, and to start using this International Niche Marketing product to boost your business, please CLICK HERE
The ads will relate to online merchants and websites. For every click-through sending a visitor from your site to theirs, the Pay-Per-Click program will result in a specific amount of income.
You can optimize your earnings using these programs by gettung more visitors to your site. Also, you can increase the probability of click-throughs by using ads focused on your visitor’s interests.
In my next blog, I will focus on whether these programs are worth it, and what precautions you should take to make sure they are.
If you choose PPC, a popular strategy is to offer a freebie on a ’squeeze’ page to create an opt-in list to send newsletters about your product or service. The theory is that when you persistently communicate with your prospective buyer, he or she is likely to actually buy from you in due course. The newsletter also allows you to advertise any allied product or service that you have added to your store.
Article marketing is a popular SEO strategy. This involves writing scores of articles about your area of expertise and posting them to article directories. This would generate back-links to your website, and bring in traffic in the droves. The articles should be informative and credible so as to attract thew curiosity of your readers, who would then have an incentive to click on the links to visit your site.
Both the strategies outlined above need time to deliver results. The results are however guaranteed if you go about it in the correct way.
SEO or Search Engine Optimization involves making your website so popular that Search Engines such as Google give it higher listing for searches in respect of your chosen keywords. You can achieve this in several ways, but the results will not be obtained immediately. A popular way of optimizing your website for searches relating to your chosen keywords is to write blogs and articles to generate backlinks to your site. This is a way of generating traffic without incurring a cost for each click.
As opposed to this, PPC or Pay-Per-Click involves paying for each click by a prospective buyer, as the name implies. You achieve this by investing in Google Adwords, which is effectively an advertisement of your site or product that appears on the right hand side of the search listings. The advantage of this tool is that you will get focused traffic that is more likely to buy your product. On the flip side, this comes at a price that is proportional to the number of clicks generated.
Which of these tools is more effective depends on various factors such as the nature of your niche, and the product or service you are offering.
For those unversed with online business, selecting a niche may appear easier in a brick-and -mortar world than on the Internet. As the Internet is an invisible and intangible medium, it is easy to imagine that your customers are invisible too. Especially as you don’t come face to face with them.
But in fact, your customer is a real person, and so is the money he or she pays you. You can come to terms with this, if you understand the ways a prospective customer can make his or her presence and preferences known.
You can read the prospective customer’s mind in one of several ways. For instance, a customer response to a survey will tell you what the customer wants. Similarly, the keywords he or she types to access the product sought (which you sell) are another means to understanding your customer’s needs. Or the customer may choose to click your ad if you are selling what he or she wants.
There are ways of reading the prospective customer’s mind before selecting your niche. If you can learn to do this, you are assured of success in your selected niche. In my next blog, I will discuss some of the tools you can use to do this, and insure the success of your website marketing business.
Apart from conventional ways of attracting traffic to his/ her site, such as Pay-Per-Click, or Search Engine Optimization, the internet marketer can also offer a commission to other internet marketers (affiliates) to bring traffic/ buyers to his/ her site.
Suppose you have created an eBook that sells for $47. Let’s say you sell 4 copies per day, at an advertising cost of $50/day. Your monthly sales is 4 x 30 X $47 = $5,240
Your monthly ad expenses are: 50 x $30 = $1,500
Your other average monthly expenses are $ 500, say.
So, your monthly profit is: $3,240.
Let’s say there are many people seling complementary products in your niche. And if you entice them with a commission of 50%, and if 10 of them sell an average of 1 eBook/day. Let’s see how your profits increase.
Affiliate Sales is 10 X 1 X 30 days X $47: $14,100
Affiliate Commission at 50%: $ 7,050
Your increase in monthly proits: $ 7,050
This is the power of affiliate marketing. If you have more affiliates, and they sell more, it could get even better.
Those who don’t have their own products or services to sell can rely on affiliate marketing to earn high commission. The affiliate sales commission for digital products is typically 50%, but it is sometimes as much as 100%. Marketers (with products) who have exhausted other ways of attracting traffic/ buyers to their sites, or those whose product sales have tapered off, can resort to affiliate marketing, to give their business a boost.
For a merchant, affiliate marketing can be a useful tool to boost sales, provided the proposition is attractive enough to affiliates. The commission offered should be perceived by affiliates as being sufficiently motivating. Also, they should view the product benefits as offering sufficient incentive for a potential buyer to spend his/ her money.
Affiliate marketing is especially attractive to a marketer who has his/ her own product and/ or ‘list’(subscribers to his/ her newsletter). Provided the affiliate has a large number of people on his/ her ‘list’, and the product is similar to, or associated with, the one he/ she is already selling, he/ she could easily advertise it to his/ her ‘list’ without risk of spamming.
As the marketer has, presumably, already built up his/ her credibility with his/ her ‘list’, they would be willing to listen to him/ her, when he/ she tells them to buy an affiliate product, thus bringing useful additional earnings.
Affiliate marketing has become a specialized form of internet business, with affiliate networks, and affilate marketing companies becoming a common feature.
Affiliate marketing is conducted in a similar way to regular marketing, with SEO and PPC advertising, emails, and reviews of products. Some affiliate marketers even have dedicated sales pages for affiliate products.
Affiliate marketing, which involves one site driving traffic to another, is here to stay.
* (For easy readability, I refer to just one of the genders, at random, in my blogs and articles. All references to either gender should be read as referencing both the genders.)
The response has to be very specific. Also, it must be measurable in quantitative terms. The process is initiated by the seller of a product or service using some form of media as a vehicle for his advertising. However, the customer’s response is designed to be direct, without the use of any intermediary. Hence, this marketing form is what is called Direct Response Marketing.Â
In direct response, the seller initiates a call to action, and the success of the campaign rests on the ability of the seller to track and measure the responses from potential customers.
What direct response is capable of achieving is obvious from successful direct response campaigns found in the home shopping industry, infomercials, and mail order. In recent years, the Internet and toll-free phone numbers have been used to make the seller-customer relationship more dynamically interactive than the slow-moving mail order.
Response is good when the original offer of the seller is unique and appealing. The offer must be relevant to the audience at whom the advertisement is targeted. So there will be a greater value perception in the minds of the target audience depending on the media chosen to carry the message. For instance, a billboard on a highway makes a sensible choice for a call for responses from car owners.
What direct response uses is a sweeping range of media and it has been proven to work for all kinds and sizes of organizations, across industries.
A Pay Per Click search engine, such as Google Adwords, accepts bids from advertisers on search result phrases and words. If your bid is the highest among advertisers, you can expect your Pay Per Click ads at the top right hand side of the results page, known as the “Sponsored Links” area, for the search word or phrase for which you have bid.
So, the first part of the process is to select the keywords relevant to the product or service you offer. How high your ads will appear in the search results for a keyword depends on how much you bid for that keyword. This will be valid for every keyword you select.
You pay the amount you bid only for clicks or click-throughs to your site. This makes it relatively free of risk as you do not pay other than for actual clicks by the target market, on your ads.
Give due thought as to what your Pay Per Click ad is to contain. How well you write your Pay Per Click ad will decide how profitable your Pay Per Click campaign is. Your ad should ideally address your target market, and list potential benefits from using your product or service. The URL you list should also be relevant to the target market.
Your aim should be to insure that sales conversions happen, and not just clicks. So, it is important that your advertisement addresses your target market. This can only happen if you exercise care in selecting the keywords you bid on. Also, the title and description should only be relevant to your target market.
I’ll tell you what! Pay Per Click is extremely profitable if you are able to balance its cost against the incremental earnings you get from clicks.
Assuming that you have identified a profitable niche, your first worry is to get traffic, free or paid. You opt for paid traffic. You have done your arithmetic; you are quite willing to pay 60 percent of your earnings to Google. Then, what’s the hitch?
While many International Niche Marketing entrepreneurs strive to increase their page rankings and attract free traffic via SEO, there are those who feel it’s less tedious to get paid traffic, through PPC. Members of this second group feel that SEO is a long-drawn process. This, added to the several unknown Google (and other Search Engine) factors, makes it more attractive to identify a profitable niche and seek paid traffic.